MRS T'S PIEROGIES ADAPTATION & PRODUCTION
SERVICES
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Portfolio adaptation
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Photo retouching
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Color strategy
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Mechanical art creation
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Copy management
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Proofreading
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Pre-pro planning and collaboration
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Color targets
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E-Comm renders
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Press supervision
FOOD PHOTOGRAPHY RETOUCHING
Our photography and illustration department retouched 50 raw images from photographers SIMONE associates, with particular attention to the level of browning on each product for ultimate appetite appeal. These included hero product images as well as back-panel recipe and serving suggestion images.
ADAPTING ACROSS PORTFOLIO
Starting with design layouts for each package type, we adapted the layouts to the 6 box and bag formats across 13 flavors, accounting for lithographic and flexographic printing in the Mrs T’s portfolio.
PRESS SUPPORT
We developed color targets for consistent color matching across package types and flavors, coordinated pre-pro meetings with vendors, reviewed printer-proofs and provided press supervision for the initial run of each pack form. We also provided digital renders of every SKU in multiple angles, including back panel images for E-Comm and sales materials.
